South Africa is famous for diamonds. Whether you are living here or just visiting, you will no doubt appreciate some guidance if you are in the market for a loose stone or piece of diamond jewelry. These tips are useful wherever in the world you’re looking to buy.
Expat Michelle Morrow is passionate and well-informed about all things that sparkle and has learned a huge amount about the diamond industry whilst living in South Africa. She kindly agreed to share her top 5 tips for buying diamonds with us.
To sparkle or not to sparkle….the big question one might ask themselves when they arrive in South Africa. Well the answer is yes…..and as the saying goes, “diamonds are a girls best friend”. Well there are lots of “best friend” options to choose from here. Question is which ones and who to trust……
Choosing a diamond is such a personal decision and different sacrifices will be made to allow it to fit into your budget. But be careful about the sacrifices you make and how that impacts the beauty of the stone.
Here are my top 5 tips for buying diamonds here in South Africa:
1.Avoid buying diamonds online
You cannot get a feel for a stone online and when investing in diamonds, you always want to view the stones. The internet is also how the dealers get rid of their reject stones, so don’t even go there!
2.Pay attention to the cut of the stone
It is a common mistake that people assume that the cut relates only to the shape of the stone, but it is more importantly about how the diamonds facets interact with light to give a “fire” (sparkle) and is equally as important as the other three Cs. Often, I hear people say that a diamond does not sparkle because of the way it is set, whereas an excellent cut will make a diamond sparkle regardless of the setting.
3.Be very wary if you come across a deal that sounds “too good to be true”
If it does sound too good to be true, then ask some very serious questions about the quality before proceeding. There is no such thing as cheap diamonds and if you are at all unsure, walk away.
4.Everyone knows someone in South Africa who sells diamonds, but don’t just buy them from just anyone?
Some people mix other metals with the gold or platinum, some people make the rings hollow, some people put average quality stones, but remember you always get what you pay for!
5.Find a reputable trustworthy contact that can give you personalized service to meet your individual needs.
You need to find someone that has the skills to translate your design requirements into a beautiful piece of jewelry. When you find one, build a relationship with them.
Diamonds are something I am very passionate about. I have some very reputable award winning contacts in the industry and can help direct you to find that perfect stone or design that special piece for you at the right price. To find out more, contact me at firstname.lastname@example.org
Thanks so much Michelle for giving us and insight into some of the peaks and pitfalls of diamond buying.