Uber Cool

In cities like London, Paris and New York, Uber taxis are polemic because of the competition they present to established taxi firms. There has also been backlash here in South Africa from metered taxi drivers.  There have been protests and also reports of Uber drivers being intimidated and harassed.  However, from a customer point of view Uber has been a huge hit. Customers are generally thrilled because Uber fills a gaping need in South African society.


Now that’s what I call a marketing campaign.

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